Liyuan Job

	Home
	Career in BPO Sector
	Career in FMCG Sector
	Career in KPO Sector
	Career in Marketing
	Career in Video Editing
	Career in Consulting
	Career in Modeling
	Career in Media
	Career in Biotechnology
	Career in Web Designing
	Career in Game Designing
	Career in Financial Service
	Contact
	Partners
	Resources
	Sitemap

Career in FMCG

FMCG (Fast Moving Consumer Goods) are nothing but the products, which are inexpensive and are sold in mass quantity. FMCG is also called as CPG (Consumer Packaged Goods). Although profit in FMCG sector is comparatively low, but as the products are sold in mass quantities, the overall collective profits are huge. FMCG shares are the relatively stable and are not affected by global variation. In most of the Stock exchanges, FMCG companies are the key players. Fast Moving Consumer Goods include wide range of products like soaps, packaged food and electronic applications for bikes, auto and cosmetics among others. FMCG sector has strong MNC presence and global network, good supply system and low operational cost. That is why people vie to start a career in FMCG sector.

Scope

The term FMCG refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year.This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years.

FMCGs have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods – are highly perishable.

packaged foods, soft drinks and cleaning products have high turnover rates.

The following are the main characteristics of FMCGs:

From the consumers' perspective:
- Frequent purchase
- Low involvement (little or no effort to choose the item -- products with strong brand loyalty are exceptions to this rule)
- Low price
From the marketers' angle:
- High volumes
- Low margins
- Extensive distribution networks
- High stock turnover

Scope of FMCG sector in India:

FMCG (Fast Moving Consumer Goods) sector is one of the strongholds and the fourth largest sector in Indian economy.

FMCG sector is long established and over the years, sustaining ups and downs of the Indian economy. FMCG sector has total market size of around 14 billion US$. This is one outstanding achievement in itself.

FMCG companies in India

Jobs in FMCG sector are gaining fast popularity again.

Fresh graduates, students are looking forward for jobs in the FMCG sector, which have given a boost to the Indian economy. The ongoing management boom, retail craze and good salaries are the key factors. Some of the top companies that offer good career prospects in the FMCG sector are -Hindustan Unilever, Godrej, Nestle, Parle, PepsiCo, Coca-cola, ITC, Colgate- Palmolive, Dabur, HLL, Modi Revlon, J&J, Cadbury India, Amway, Amul, Parrys confectioneries, Dharampal Satyapal, Nirma etc.